As the culmination of our Marketing the Creative Industries course, I conceived and led the development of an immersive, interactive exhibit centered around the beloved Magic School Bus franchise. Recognizing the enduring appeal and educational potential of this classic IP, I envisioned an experience that would transport visitors into Ms. Frizzle's world, combining nostalgia with hands-on learning. The exhibit was designed to feature interactive stations exploring topics like the human body, space exploration, and environmental science, aligning with the show's original mission to make science education an exciting adventure.

Marketing the Creative Industries | Magic School Bus Interactive Exhibit

Emerson College | Spring 2022

Collaborating with a teammate, we crafted a comprehensive marketing campaign to reintroduce the Magic School Bus to contemporary audiences. Our strategy included digital promotions, partnerships with educational institutions, and community engagement initiatives aimed at families and schools. This project not only showcased my ability to identify and breathe new life into dormant intellectual properties but also highlighted my skills in experiential design and strategic marketing within the creative industries.

Slide Deck Stills

Project Gallery

Final Report & Slide Deck